The first Music Festival took place on June 21, 1982, thanks to the initiative of the French Ministry of Culture as a sign of a new music policy in the country. The invitation was addressed to all musicians, amateurs and professionals, to take their instrument and start playing. The slogan was “Music everywhere” so that music is the protagonist of a strong message, addressed to every people and culture. All supported by the fundamental meaning attributed to the date, the summer solstice, the longest day of the year, of which we often forget the intrinsic importance it has had in history, since ancient civilizations.In 1985, on the occasion of the European year of music, the party becomes a real social phenomenon, however the event takes on an international dimension starting from 1995. In less than ten years, the Music Festival spread to 85 countries around the world. In 2020, it exceeded 120 countries, without ever losing its popular vocation and its strongly local dimension, adapting to the specificities of the place that hosts it .
In Italy, in the early nineties some cities began to take an interest in the event. One of its main functions is to offer, to different subjects, its places that have always identified the social, political and cultural life of a community. Since 2016, the Ministry of Cultural Heritage and Activities and Tourism has been promoting the Music Festival throughout the Italian national territory through the AIPFM (Italian Association for the Promotion of the Music Festival).
On 21 June, the day of the summer solstice, music spreads over the streets, squares, courtyards, cloisters and even places not usually used for entertainment, in a celebration of every musical genre that mobilizes music schools, conservatories, associations, orchestras , choirs, bands etc.
Therefore, a particular and significant editorial promotion dedicated to all musical bands could not be missing, entitled: ENJOY MUSIC in MARCH. A piece with brilliant and enthralling motifs, which generates joy and the desire to play and listen, creating a pleasant attraction and entertainment in the open air. ENJOY MUSIC in MARCH is suitable for any type of ensemble, it is easy to perform, to be used during a fashion show or on the occasion of a band gathering. The concept of the Music Festival is developed from this point of view. His markedly social objectives translate into an idea of connection, physical, cultural and symbolic union between places in the city, music and people.
The Music Festival represents a moment of strong aggregation in the Italian social fabric that strengthens the values of citizenship at the local level, improving and promoting a positive relationship between citizens, institutions and administrations. A strong adhesion of the Bands, to this anniversary, will give importance to the Music Festival, as well as favoring a particular organizational opportunity on the part of the Bodies predisposed to create moments of cohesion and social bond in their own
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